Business Law | Estate Planning | Elder Law One Call. Every Question. For Generations.

Serving Northwest Arkansas & Surrounding Areas Since 2023

Fayetteville Estate Planning & Business Law Firm

Law Firm Representing Northwest Arkansas in Business & Estate Matters

Legal priorities naturally evolve over time. Early on, the focus centers on establishing a solid foundation: forming a company, drafting contracts, or setting up a household. As your assets and business operations grow, priorities shift toward risk management and asset protection through wills, trusts, and corporate governance. Eventually, planning expands to address long-term care, Medicaid rules, and elder law considerations for yourself or aging family members.

The Lively Group provides legal counsel in business law, estate planning, and elder law. Because these disciplines intersect, choices made in your business contracts or estate documents today shape your long-term care options in the future. Managing these needs through a single firm can help you maintain a coordinated strategy, eliminate the disruption of switching attorneys as your life evolves, and protect both your commercial operations and family savings. 

No matter which chapter of life you find yourself in, The Lively Group will be there to help. Call (479) 679-7002 or contact us online to schedule a free case consultation with an attorney at The Lively Group, a business law firm in Fayetteville, AR.

Representing Business Owners in Northwest Arkansas

Filing formation documents with the Arkansas Secretary of State creates a company and its liability shield, but that shield has limits. An owner who personally guarantees a lease or loan is on the hook regardless of entity type. In some cases, courts will also look past the entity when an owner treats company money as personal money.

Beyond initial setup, companies need practical legal counsel to handle ongoing operational challenges, negotiate commercial transactions, and manage liability risks throughout their growth. 

Drawing on experience as a corporate Chief Operating Officer and General Counsel, Jacob Lively offers legal guidance for business formation, contract law, corporate compliance and governance, general counsel services, trademark registration, and business succession planning. 

We can align daily operations with your long-term goals to keep corporate protections intact as your business expands. 

Protecting Your Family, Home, & Financial Legacy

Many people assume legal planning for the future is mainly a tax strategy for the wealthy. Because Arkansas does not impose a state estate or inheritance tax, the most significant risks for most families are practical ones: public probate proceedings that freeze assets, court decisions regarding minor children, or state distribution rules that leave a surviving spouse with less protection than intended.

A comprehensive strategy includes wills to designate legal guardians, revocable living trusts to bypass probate, and targeted asset-protection measures to shield family savings. For enterprise owners, integrating business succession planning can help maintain operational continuity and align corporate transfers with personal goals. 

When establishing trusts, our firm manages the trust funding and re-titling process. That way, your real estate and accounts will transfer cleanly into the trust. We also guide families through probate administration, assisting with straightforward asset distributions and complex, high-net-worth estates.

Planning for Long-Term Care in Northwest Arkansas

Families are often surprised to learn that Medicare generally does not cover long-term nursing home care. It typically pays for limited stays in skilled nursing facilities following a hospitalization, leaving families to face monthly costs that can rapidly deplete a lifetime of savings. Timing is critical because Medicaid evaluates financial gifts and asset transfers made during the five-year look-back period, meaning even a well-intended gift to a child can delay benefit qualification.

Proactive preparation provides far more options than emergency planning. Strategic legal tools include Medicaid asset protection, financial powers of attorney, advance healthcare directives, and income coordination across Social Security and annuities. For adult children supporting aging parents, early planning can transform an overwhelming situation into a clear, manageable strategy.

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Our FAQ

Where Business, Retirement & Legacy Meet
  • Do you work with businesses in Arkansas and Texas?
    Yes. We assist entrepreneurs, family enterprises, and growing companies across Arkansas and Texas with state-specific regulations, regional transactions, and day-to-day legal operations.
  • How do trademarks help protect my business?
    Trademarks help safeguard brand identity (including names, logos, taglines, or product lines) by establishing formal ownership rights in your market. Registering a trademark helps prevent competitors from using confusingly similar branding, supports customer goodwill, and builds brand value over time.
  • What does outside general counsel mean?
    Outside general counsel is an arrangement where an external lawyer serves as your ongoing legal advisor on an as-needed basis. This model provides growing companies with routine access to contract reviews, risk management, and operational advice without the expense of a full-time, in-house executive.

The Benefits of Working With The Lively Group

The greatest advantage of working with us is the friction you get to avoid. We replace the intimidating atmosphere of traditional law firms with an approachable and highly educational experience. Our fully remote process respects your time, keeping you out of a waiting room and focused on your business. We utilize a streamlined delivery method that begins immediately after a brief discovery call. 

Drawing on his practical background as a former corporate Chief Operating Officer, Jacob Lively provides agile, business-focused guidance. He explains complex structural options in plain language, meaning you never have to decode unnecessary legal jargon. 

For companies operating across state lines, our capabilities scale effortlessly. Because Jacob is licensed in both Arkansas and Texas, a business managing operations or property in both states requires only one attorney.

Finally, we do not think legal costs should ever be the reason a strategic plan stalls. We offer affordable services, flexible payment plans, and total financial transparency. You will know exactly what to expect financially from the first conversation to the final signature, giving your leadership team the predictability necessary to move forward with confidence.

Clear costs and plain answers can make planning for the future much easier. Reach out to a Fayetteville estate planning and business law attorney by calling (479) 679-7002, or contact us online to get started.

Helping You Plan for What Matters Most

    "5 stars! Thank you!"
    Great legal team at the Lively Group. I'm very thankful to have found them and highly recommend them to any of my friends and family members.
    - S.M.
    "Glad to find trusted legal counsel in Northwest Arkansas."
    I’ve had an excellent experience working with Jacob Lively for both estate planning and business advising needs. I highly recommend their services!
    - J.B.
    "Most amazing experience!"
    Most amazing experience from our first call with Jacob to the end result - we felt nothing but professionalism & excellent customer service!
    - A.S.
    "Truly grateful for the Lively Group!"
    Jacob helped me navigate some really confusing legal documents with patience, understanding and ease. Truly grateful for their services!
    - A.B.
    "Made the process smooth and stress-free."
    Jacob was professional, knowledgeable, and easy to work with. He communicated clearly, answered my questions promptly, and made the process smooth.
    - A.N.
    "Highly recommend!!"
    Jacob and his team have been exceptional to work with- knowledgeable, responsive, and strategic in every step of the process.
    - K.D.

Build Your Future With Confidence

Contact The Lively Group Today!

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Areas We Serve Proudly Serving Clients In Arkansas, Missouri, and Texas
  • Arkansas
  • Bentonville
  • Branson
  • Conway
  • Dallas
  • Fayetteville
  • Fort Smith
  • Fort Worth
  • Harrison
  • Joplin
  • Missouri
  • Northwest Arkansas
  • Prairie Grove
  • Rogers
  • Russellville
  • Springdale
  • Springfield
  • Texas