ABOUT JACOB & GRACIE

The Lively Family

Jacob and Gracie Lively reside in Northwest Arkansas with their three children; Max, Annemarie and Jack. They both earned their undergraduate degrees from Ouachita Baptist University. Jacob earned his law degree from the University of Arkansas Law School in Fayetteville while Gracie earned her Masters in Strategic Communications from Regent University. In addition to working with privately-held businesses through The Lively Group, Jacob and Gracie are small business owners as franchisees of multiple health and wellness offerings and of a boutique estate planning law firm.

ABOUT JACOB

Jacob’s desire is to use his God-given strengths, talents and resources to be a catalyst in people’s lives in order to create a radical impact on the world around him. By using his unique background as an attorney and former C-suite executive, Jacob provides clients with advice that keeps the overall business outcomes at the forefront while also navigating the number of issues that a business faces daily. One of the most rewarding aspects of his work is the people development that naturally occurs through conversations about the business. Seeing people reach their full potential is a key driver in Jacob’s work.

ABOUT GRACIE

Gracie’s background is in strategic marketing and community relations. Gracie earned her undergraduate degree from Ouachita Baptist University and her masters in Strategic Marketing from Regent University. Over the past almost ten years, Gracie has worked with small locally owned businesses to large franchises. She loves to use her agency and in-house experience to help small businesses create an affordable and do-able playbook for them to implement and see their business grow.